25+ years in technology, 20+ in ecommerce — designing and delivering commerce platforms that scale — from ATG to composable, from concept to production.
I'm Naga — a Technical Architect with 25+ years in technology and over 20 of those deep in enterprise ecommerce. My work sits at the intersection of platform engineering, system integration, and business strategy — turning complex commerce requirements into architectures that actually ship.
I now work independently as a Freelance Ecommerce Architect, taking on select consulting engagements with clients across APAC, the Middle East, North America, and Europe — bringing the same rigour of a large agency, without the overhead.
I've built systems on legacy monoliths and cutting-edge composable stacks. I've led migrations, integrations, and greenfield builds. That breadth is what I bring to every engagement.
Working independently with clients on composable commerce initiatives, with a current focus on commercetools implementations. Providing architecture advisory, hands-on delivery, and integration strategy for mid-market and enterprise retailers navigating the shift to MACH-based platforms.
Led end-to-end solution architecture and delivery for enterprise ecommerce clients across multiple consulting engagements. Involved from presales through to production — covering solution design, integration strategy, technical governance, and team enablement across commercetools, Kibo, and Oracle platforms.
Designed and delivered Oracle ATG and Oracle Commerce Cloud implementations for tier-1 retail clients. Led platform migrations, search integrations with Endeca and Elasticsearch, and multi-site catalogue architecture across North America and Europe.
Large-scale ecommerce implementations and integrations across major retail and B2B clients. Deep platform engineering work on Oracle ATG — pricing, promotions, inventory, fulfilment, and third-party integrations including Avalara, Klaviyo, and payment gateways.
Started my commerce journey here — building a rigorous foundation in enterprise Java, platform architecture, and client delivery. Worked across multiple industry verticals, developing the problem-solving habits that define how I approach complex systems today.
Ongoing collaborative engagement across various projects over the years — contributing architecture, delivery, and technical expertise on an as-needed basis alongside full-time commitments.
I take on a limited number of independent consulting engagements — typically with mid-market retailers, brands, and tech teams who need a senior commerce architect without the overhead of a large agency. Fast time-to-value. No fluff.
Leaving ATG? Evaluating commercetools vs Kibo vs OCC? I'll give you an honest, technically grounded view — not a vendor pitch.
Existing system health checks, API design reviews, composable architecture blueprints, and BFF/integration layer design.
Third-party integrations — search, OMS, PIM, tax, payments, marketing — designed to be reliable, maintainable, and decoupled.
Pre-M&A or pre-investment tech stack assessments. I'll give you the real picture of what you're inheriting or acquiring.
Workshops, code reviews, best-practice documentation, and knowledge transfer for in-house teams working on complex platforms.
For the right engagement, I roll up my sleeves. Spring Boot backends, commercetools implementations, integration layers — production-ready.
Whether you're planning a platform migration, need a second opinion on your architecture, or have a complex integration challenge — I'm happy to talk. Tell me what you're working on and let's figure out if I can help.